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Brands Missing Out on Mobile Ad Opportunities
Some 46% of surveyed smartphone owners have viewed a mobile ad; among them, 64% have completed at least one purchase as a result of doing so. However, 74% of smartphone users say their favorite brands...
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3 Ways Brands Can Increase Customer Engagement
1. The power of we. Brand marketers talk a lot about individualizing these days, but Priebatsch reminds us that people also find huge reassurance in being part of groups and that creating and...
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How The Right Analytics Can Strengthen Customer Engagement
Based on the Forbes Insights and Turn report, “Data Driven and Digitally Savvy: The Rise of the New Marketing Organization,” executives agreed that data-driven marketing is critical in our competitive...
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